What is Digital Disruption? 3 key facts!
Von Bernhard, 07.02.2017
We are all familiar with the term of digital disruption. The term is nearly everywhere today like a ghost. We read shocking news about startups disrupting established markets like Uber did with the taxi market, WhatsApp with the SMS / traditional Telco market or Amazon with the book market. But what exactly do we mean by digital disruption? What does it actually do?
The following 3 key facts shall help you to bring some clarity into your future discussion:
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Digital disruption describes what digital business models (enabled by digital technologies) can do to a established company's business model, market position and resulting revenue streams
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Digital disruption can be negative or positive, as it can open up new opportunities as well as threats - which might differ from a Macro economical to a micro economical point of view - society may benefit from disruption while certain parts of the economy may suffer in a short- or midterm perspective
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Not everything is disruption! Not all attacks from competitors are digital disruptions. Digital disruption implies that a new digital business model is causing the effect, the effect is happening very fast and therefore means a very high risk for established players (incumbents)
Read more about digital disruption in the following articles:
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